To be able to make a special place in your users hearts is something that is special and can only be done if you provide your users or consumers with something that they love. And when you talk about medium then you need to realize that it provides its users with a place where they can voice their thoughts. To design a website like medium means to provide people with a platform that helps them reach out to a huge number of target audience. Do you think this might be the only reason why medium has made its place in its users hearts?
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